Established in 1999 to serve small, mid-sized to large business & organizations..
Search Engine Optimization (SEO) works best when applied as the website is developed, but is still possible with a pre-existing site without making a noticeable difference, but will incorporate changes that will have an impact on search engine placement.
SEO is a process that needs to be planned out with the client. It must be applied, retested, refined over time to keep your site ahead of the pack.
Social Media needs to be integrated into your SEO and marketing plan as it can no longer be ignored. Your social media participation does influence your website placement.
Organic Search Engine Placement
In many cases organic search engine placement can save you thousands of dollars. Using search engine optimization techniques combined with social media to get high organic listings on Google and the other major search engines by just submitting your website correctly. Many of our clients are on the front page of Google.
We keep current with the latest techniques to get high placement on Google so you can relax and take care of your business.
Pay Per Click (PPC)
Pay per click (PPC) is an internet advertising technique used to direct traffic to websites, in which the advertiser (website owner/you) pays Google or some other search engine to get their listing to appear at the top or side of the search engine on the front page. To reach the position desired for that keyword phrase, the advertiser bids on the placement. The PPC advertising is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
On Google for example, PPC ads will display when a keyword query matches an advertiser’s keyword list and the advertiser has not exceeded their budget for the month. If you are selling items online, you might consider this. For informational sites this would not be a good plan.
Besides Search Engine Optimization techniques, if you want your site to get listed:
c 1999 - 2017 CKFS Web Page Design, LLC All Rights Reserved Serving Lancaster, Central Ohio & U.S. since 1999.